The essentials
- Write a clear title tag of roughly 50 to 60 characters.
- Write a meta description that earns the click.
- Use one H1 and logical H2 headings.
- Keep URLs short and readable.
- Add descriptive alt text to images.
- Link to related pages on your own site.
Quick tools
Preview your snippet with the SERP Snippet Preview, clean up URLs with the URL Slug Generator and review your text with the Keyword Density Checker.