Reach senior business professionals and technology decision-makers on First Technology Group.
First Technology Group serves an audience of business professionals, HR leaders, legal teams, enterprise technology buyers, and startup founders who visit our platform to make informed decisions about the technology they adopt, implement, and manage. Our readers arrive with clear intent — they are evaluating software, comparing vendors, tracking regulatory changes, or researching investment opportunities. That intent-driven audience is precisely what technology vendors, SaaS companies, and professional services firms need to reach.
Advertising on First Technology Group places your brand in front of qualified B2B decision-makers — not mass audiences, but the specific professionals who have purchasing authority and genuine interest in your category.
Our Audience
- Primary audience: Business leaders, HR professionals, legal teams, technology managers, and startup founders aged 28–50 in India and global markets
- Secondary audience: Enterprise technology buyers, venture investors, compliance professionals, and digital marketing directors
- Reader intent: High — actively researching, comparing, and evaluating technology for business adoption
- Top content categories: Business technology, legal tech, HR software, e-commerce technology, AI and automation, startup news
- Device split: 55% desktop, 45% mobile — strong desktop presence reflecting professional use
- Geography: India-primary with significant readership in UAE, UK, Singapore, and US — reaching the Indian diaspora business community globally
Why Advertise on First Technology Group
- Qualified B2B audience — decision-makers with budget authority, not passive tech consumers
- High purchase intent — readers actively researching enterprise software and business technology
- Editorial credibility — our independent analysis makes brand placements significantly more trusted
- B2B brand adjacency — advertising alongside serious business technology content elevates brand positioning
- Multiple formats — sponsored articles, display advertising, newsletter placements, category sponsorships
- Permanent content placements — sponsored articles deliver ongoing value without recurring cost
- Rigorous ethical standards — we protect the editorial environment that makes our audience valuable
Advertising and Sponsorship Options
1. Sponsored Articles
A long-form, professionally written article (800–1,500 words) about your brand, product, or solution — SEO-optimised and permanently published on firsttechnologygroup.com. Clearly labelled as sponsored but written with the depth and quality our business audience expects.
- Includes: Professional writing, on-page SEO, social media and newsletter promotion at publication
- Duration: Permanent placement
- Ideal for: Enterprise SaaS vendors, HR technology companies, legal tech platforms, e-commerce solutions, AI tools for business, compliance software
2. Product and Platform Reviews
A dedicated, honest review of your enterprise software or B2B platform. Written by our editorial team with structured evaluation criteria. Honest, thorough, and permanently indexed.
- Ideal for: Enterprise CRM, HRMS platforms, legal tech tools, e-commerce infrastructure, payment gateways, business automation
3. Thought Leadership Articles
A bylined thought leadership article — authored by your executive team and edited by our editorial staff to meet our quality standards — positioned as expert commentary on a business technology topic relevant to our audience.
- Ideal for: C-suite perspectives, product philosophy, industry analysis, regulatory commentary
- Clearly labelled as sponsored content or contributed opinion
4. Business Technology Comparisons
Inclusion of your product in a dedicated comparison article — such as ‘Best HRMS Platforms for Indian SMBs’, ‘Top Legal Tech Tools for Compliance Teams’, or ‘CRM Platforms for Growing Businesses’. Featured with a detailed write-up and direct call to action.
- Ideal for: B2B SaaS products competing in defined enterprise technology categories
5. Display Advertising
Banner placements in premium positions across firsttechnologygroup.com — above-the-fold header, in-content within business technology articles, and sidebar.
- Sizes: 728×90 leaderboard, 300×250 rectangle, 320×50 mobile
- Targeting: Category-specific (e.g., HR content only, legal tech only) or run-of-site
6. Newsletter Sponsorships
Dedicated placement in our business technology newsletter, reaching opted-in subscribers who actively want our analysis and recommendations.
- Ideal for: Product launches, major feature releases, event promotions, white paper downloads
7. Category Sponsorship
Sponsor an entire content category on firsttechnologygroup.com — such as our HR Technology section or Legal Tech section — for an agreed period. Category page branding, contextual sidebar placement, and sponsored content within the vertical.
What We Do Not Accept
- Unregulated financial products or investment schemes
- Gambling, betting, or adult content of any kind
- MLM, pyramid schemes, or fraudulent business opportunity promotions
- Products making unverifiable or false technical claims
- Anything violating Indian corporate law, IT Act provisions, or applicable international law
Our Advertising Commitments
- All sponsored content is clearly and prominently labelled — never presented as independent editorial
- We apply our accuracy and quality standards to sponsored content — false claims will not be published
- We reserve the right to decline advertising that does not meet our editorial standards
- All commercial relationships are disclosed per ASCI and FTC guidelines
- Sponsored legal and HR content carries our standard professional disclaimer
How to Enquire
Contact contact@firsttechnologygroup.com (subject: Advertising Enquiry) with your company name, desired placement type, target professional audience, and preferred campaign timing. We respond within 1–2 business days with availability, rates, and our media kit on request. We look forward to building a partnership that delivers genuine value for your brand and real utility for our professional readership.