At First Technology Group, your privacy is treated with the same seriousness we bring to every business and technology subject we cover. This Privacy Policy explains clearly what personal information we collect when you visit firsttechnologygroup.com, why we collect it, how we use it, who we share it with, and the rights you have over your own data.
We have written this in plain language because complex privacy policies that no one reads do not protect anyone. By continuing to use firsttechnologygroup.com, you confirm you have read and accepted this Privacy Policy. If you disagree with any part, please stop using the website.
1. Who We Are
First Technology Group is an independent B2B technology publication covering business technology, legal tech, HR software, e-commerce platforms, workforce management tools, AI and automation, startup and venture capital news, and the broader enterprise technology ecosystem. We are based in India and serve business professionals globally. In this document, ‘we’, ‘us’, ‘our’, and ‘First Technology Group’ refer to the operators of firsttechnologygroup.com. For privacy questions, contact us at contact@firsttechnologygroup.com.
2. Information We Collect
Information You Provide Directly
You may share personal information when you interact with our website in the following ways:
- Name and email address — when subscribing to our business technology newsletter or contacting us
- Message content — when submitting a general enquiry, editorial feedback, or business enquiry via our contact form
- Comment content and professional details — when engaging with our articles or opinion pieces
- Guest post submissions — your name, professional bio, email, article content, and company affiliation
- Advertising enquiries — brand name, contact details, and campaign requirements
- Payment details for sponsored placements — processed entirely by third-party payment providers; we do not store payment card data on our servers
Information Collected Automatically
When you browse firsttechnologygroup.com, certain data is collected automatically through cookies, server logs, and analytics tools:
- Partial IP address (anonymised under Google Analytics 4 defaults)
- Browser type, version, and device operating system
- Pages visited, session duration, and navigation path through the site
- The referring website, search engine, or search query that brought you to us
- Country-level geographic location — not precise GPS coordinates
- Device category — desktop, mobile, or tablet
All automatically collected data is used in aggregate form to understand how business professionals discover and engage with our content. We do not construct individual user profiles for commercial sale or cross-site advertising targeting beyond standard Google AdSense operations.
3. How We Use Your Information
- Deliver, operate, maintain, and continuously improve firsttechnologygroup.com and its content
- Send our business technology newsletter to subscribers who have explicitly opted in — unsubscribe at any time
- Respond to contact form enquiries, editorial feedback, and sponsored content proposals
- Display contextual and interest-based advertising through Google AdSense
- Analyse website traffic, content performance, and audience behaviour using Google Analytics 4
- Detect and prevent spam, fraudulent activity, and abuse on our platform
- Comply with our legal obligations under India’s DPDP Act 2023, GDPR, and other applicable data protection laws
We do not sell your personal data to third parties. We do not use your data for automated decision-making that produces legally significant effects on you. We do not share individual-level analytics data outside of standard Google service operations.
4. Cookies and Tracking Technologies
Cookies are small text files stored on your device when you visit a website. We use four categories:
Strictly Necessary Cookies
Required for the website to function — page navigation, form submissions, and session management. Cannot be disabled.
Analytics Cookies (Google Analytics 4)
Cookies including _ga, _gid, and _ga_* collect anonymised, aggregated data about sessions, page views, and traffic sources. Retained for 14 months. Used to improve content quality and site structure.
Advertising Cookies (Google AdSense)
Google uses cookies (NID, IDE, ANID) to serve business-relevant advertisements based on your browsing history. Opt out at g.co/adsettings.
Functional Cookies
These remember your preferences — including language settings, newsletter status, and cookie consent choices — between visits.
Manage cookies via your browser settings or our consent banner. Full details in our Cookie Policy.
5. Third-Party Services
- Google Analytics 4 — website traffic analytics (policies.google.com/privacy)
- Google AdSense — advertising delivery (policies.google.com/privacy)
- Cloudflare — website security, CDN, and DDoS protection (cloudflare.com/privacypolicy)
- Brevo / Mailchimp — email newsletter delivery for opted-in subscribers
- WordPress hosting infrastructure — website delivery and content management
Each third-party service operates under its own privacy policy. We encourage you to review the policies of services you interact with on our website.
6. Legal Basis for Processing (GDPR)
- Consent — newsletter subscriptions, analytics, and advertising cookies
- Legitimate Interest — website security, spam prevention, and aggregate performance analytics
- Legal Obligation — compliance with applicable data protection, corporate, and tax laws
- Contract — processing paid sponsorship, advertising, or placement arrangements
You may withdraw consent at any time without affecting the lawfulness of processing before withdrawal.
7. India DPDP Act 2023 Compliance
First Technology Group complies with India’s Digital Personal Data Protection Act, 2023. We collect only data necessary for stated purposes, inform you of the purpose at or before collection, and maintain appropriate technical and organisational security measures. Indian residents may request access, correction, or erasure of personal data at any time by contacting contact@firsttechnologygroup.com.
8. Data Retention
- Newsletter subscribers — until you unsubscribe
- Contact form messages — deleted after 12 months
- Google Analytics data — 14 months (GA4 default retention)
- Article comments — retained while the article is published
- Server logs — 30 days (hosting provider standard)
9. Your Rights
- Access — request a copy of the personal data we hold about you
- Rectification — ask us to correct inaccurate or incomplete data
- Erasure — request deletion where no legitimate basis exists to retain your data
- Restrict Processing — limit how we use your data in specific circumstances
- Data Portability — receive your data in a structured, machine-readable format
- Object — object to processing conducted under legitimate interest
- Withdraw Consent — unsubscribe or disable non-essential cookies at any time
To exercise any right, email contact@firsttechnologygroup.com. We respond within 30 days.
10. Children’s Privacy
First Technology Group is directed at business professionals and is not intended for children under 13. We do not knowingly collect data from minors. If you believe we have, please contact us immediately.
11. Security
We use HTTPS encryption site-wide, restrict administrative access to authorised personnel, and follow industry-standard security practices. No internet transmission is 100% secure — we take every reasonable precaution but cannot guarantee absolute data security.
12. Changes to This Policy
We update this Privacy Policy when our practices or legal requirements change. The ‘Last updated’ date reflects the latest revision. Continued use of the website after an update constitutes acceptance.
13. Contact Us
- Email: contact@firsttechnologygroup.com
- Contact page: firsttechnologygroup.com/contact
We take all privacy enquiries seriously and aim to respond within 5 business days.