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UTM Link Builder
What is UTM Link Builder?
A UTM link builder adds tracking parameters to a URL so analytics tools can show which campaign, source and medium brought each visitor. You fill in a few fields and copy the tagged link.
How UTM Link Builder helps
- Tracks which campaigns bring traffic
- Keeps tagging consistent across a team
- Avoids typing parameters by hand
How to use UTM Link Builder
- Type your topic or details into the fields.
- Press the button to generate results.
- Copy the option you like and edit it for your needs.
Example
A link tagged with source “newsletter”, medium “email” and campaign “spring_launch” appears under those names in your analytics.
Frequently asked questions
Which UTM fields are required?
Source, medium and campaign are the commonly used core fields.
Should I use UTM links on my own site?
Avoid them for internal links, because they can disrupt session tracking.
Are UTM values case-sensitive?
Yes in many analytics tools, so keep them consistent, such as all lowercase.
Results are estimates and suggestions. Always review them before you use them.
Last updated October 1, 2026.