The difference
Traditional SEO aims for a high position in search results. GEO aims for your brand or page to be mentioned or cited when an AI system generates an answer. The two overlap heavily: clear writing, reliable sources and a technically healthy site help both.
Practical GEO steps
- Open with a clear definition or answer.
- Include original data, examples and first-hand experience.
- Cite reputable sources and show who wrote the page.
- Keep brand and organization details consistent everywhere.
Tools to check your pages
Use the AI Citation Readiness Checker, the Organization Schema Generator and the llms.txt Generator.
Note: no one can guarantee a page will be cited or featured by a search engine or AI system. Treat these steps as good practice, not a promise.